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Niveau: Experten

Eine Organisation ohne gutes Marketing überlebt oft nicht lange. Daher ist es für jede Organisation von essentieller Bedeutung, über ein kreatives Marketing die zu erreichende Zielgruppe im Blick zu behalten. Dies gilt für NGOs oder (Kirchen-) Gemeinden genauso wie für kommerzielle Unternehmen. Nur scheuen sich viele Mitarbeiter aus sozialen / kirchlichen Bereichen davor, die Bedeutung des Marketings für ihre Zukunft zu unterstreichen. Schließlich will man sich bewusst von gewinnorientierten Unternehmen differenzieren, soziale Ziele verwirklichen oder als Gemeinde das Evangelium verkünden. Braucht es dazu wirklich gutes Marketing?

Bildet Euch hierzu eine eigene Überzeugung! Dieser begleitete Kurs ist sehr praxisorientiert. Es werden Grundlagen des Marketings vermittelt, die sowohl für kommerzielle Produkte als auch für die Angebote einer NGO oder einer Gemeinde gelten. Praxisreflexionen helfen, das Gelernte auf den Punkt zu bringen und im Kontext der jeweiligen Praxis anzuwenden.

Der Kurs ist prinzipiell in deutsch aufgebaut, Ein paar Teile der Materialien und Lektüren sind nur in Englisch verfügbar.

Der Kurs wird von Arnd Weil begleitet.

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Arnd Weil hatte eine langjährige Führungsrolle als Business Unit Manager und Senior Vice President in der High Tech Industrie, bevor er seine Karriere zugunsten des Engagements in der Entwicklungszusammenarbeit abbrach. 2023 absolvierte er den Master of Arts im Fachgebiet \"Development Studies\" an der UNISA. Zusammen mit seiner Frau gründete er 2016 die Stiftung „Perspektive Hoffnungsbrücke“ zur Unterstützung von Bildungsprojekten in Afrika. Daneben ist er im Vorstand des Jugendmissionswerkes „Jugend für Christus“ und in der Gemeindeleitung der Freien Evangelischen Gemeinde in Darmstadt tätig. Er hat vier erwachsene Kinder und liebt es zu reisen.

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